Decades from now, sociologists will describe the “GoPro Effect” in relation to an alarming decrease in the white, male, bro-gnar population in Western Europe and the US/Canada. It is my firm contention the GoPro helmet cam will account for 22.6 million deaths over the next decade, all within the above-mentioned demographic (white; 18-32 years of age; facial hair; Celtic/tribal tattoo(s); consumer of Monster drinks; endlessly flashes the “hang loose” hand gesture; owns rockered skis, a yellow X-Terra with a rub-on hand grenade sticker in the rear windshield; says “dropping” when skiing in-bounds; rides a long-travel mtn bike; has attended at least two X-Games as a spectator; pronounces couloir as “koo-lar” or haute route as “howt root”).
So for those of us inclined to capture our exploits in HD–me included–please don’t let the helmet-cam spell our demise. Live to ski/climb/ride/surf/bungee/squirrel suit/skate/huck/jam/brawl/jump another day.
Guys like Jamie Pierre, on the other hand, should strap on as many as they can and keep sending big.
Behold:
