Saucony releases a ‘Tribute to Motherhood’

Saucony, the global running lifestyle footwear brand, just released The Marathon That Never Ends to celebrate moms this Mother’s Day. 

The brand released the film in an attempt honor Mother’s Day, raise awareness of the disproportionate burnout of mothers (which has intensified since the start of the pandemic) and tell the real truth about what moms have gone through in the last year. 

A study conducted by Saucony’s Consumer Insight Team shares staggering results on how the pandemic has impacted moms. While some are thriving, the study found that most are just surviving, with “57% reporting their well-being  has  gotten  worse  since  the  start  of  the  pandemic; 89% saying they  are  somewhat extremely burned  out; and 77% acknowledging that their mental health  has been the top contributor to burnout”.

President of Saucony, Anne Cavassa shares “Being a mother, especially hone, is like running a never-ending marathon. Emotional, excruciating and exhausting, mothers are hitting the pandemic wall…through this film, we hope to raise awareness for the unique struggles that women continue to endure while celebrating their strength, love for family, and undeniable hope for a finish line filled with joy and triumph”.

To check out the short film featuring real moms living real life, visit saucony.com. And, on a personal note, from one mom to the greater community of moms – please remember: We will get through this!

Related Stories

IN CASE YOU MISSED IT...

Celebrate the 20th Anniversary of Blues from the Top This June!

On the weekend of June 24-26, Grand County Blues Society in Winter Park, CO will host the 20th Anniversary of Blues from the Top...

The Ultra-Pak Jacket Is Made for Adventurers on the Go

As the brand manager for SJK and Compass 360, I designed the Ultra-Pak jacket while traveling extensively through Asia and beyond. Packing smart is...

Canvas Tents: Setting Up Your Base Camp

It’s wonderful having a lightweight nylon tent you can carry on your back and take with you anywhere you go, but sometimes you want...

WORK OUTSIDE AND STILL GET A “REAL JOB?”

It’s become clear that 2020 and 2021 were boom years for the outdoor industry. With newly flexible work schedules (or no work at all)...