The brand released the film in an attempt honor Mother’s Day, raise awareness of the disproportionate burnout of mothers (which has intensified since the start of the pandemic) and tell the real truth about what moms have gone through in the last year.
A study conducted by Saucony’s Consumer Insight Team shares staggering results on how the pandemic has impacted moms. While some are thriving, the study found that most are just surviving, with “57% reporting their well-being has gotten worse since the start of the pandemic; 89% saying they are somewhat extremely burned out; and 77% acknowledging that their mental health has been the top contributor to burnout”.
President of Saucony, Anne Cavassa shares “Being a mother, especially hone, is like running a never-ending marathon. Emotional, excruciating and exhausting, mothers are hitting the pandemic wall…through this film, we hope to raise awareness for the unique struggles that women continue to endure while celebrating their strength, love for family, and undeniable hope for a finish line filled with joy and triumph”.
To check out the short film featuring real moms living real life, visit saucony.com. And, on a personal note, from one mom to the greater community of moms – please remember: We will get through this!