Earl B. Hunter, the CEO of Black Folks Camp Too (BFCT), wants to expand the idea of who gets outdoors. The nonprofit has a simple, powerful mission that appeals to all: Treat everyone, everywhere, equally. To rally around that message of inclusivity,  BFCT partnered with Oboz to bring some soul to the core brand’s comfy O Fit insoles. A portion of the sales benefits BFCT’s Digital Education Initiative, dedicated to getting the Black community out on the trails.