October 2014

October Letter from the Editor: Conservation, Now

The Conservation Alliance was formed 25 years ago when leaders from Patagonia, The North Face, REI and Kelty came together with the purpose of helping fund the hard-fought efforts of grassroots environmental organizations. In short, the goal of this new non-profit was to give money to the folks in the trenches so they could compete against powerful, destructive industries with deep pockets, influential lobbyists and cunning PR campaigns.