Virtual Sales Floor

Thule’s City to Summit platform proves user friendly.

Swedish brand Thule’s response to the new era of Zoom is its City to Summit product showcase, a virtual platform and experience aimed at showcasing the brand, new products, and retail merchandising solutions. To overcome the limitations of virtual platforms (such as rep-lead live feeds and text-heavy electronic press releases), the showcase provides a user-navigated website experience. 

With its Connecticut-based facility as the virtual backdrop, Thule presents a global online sales tool with a 360-degree virtual walkthrough of the retail showroom and product vignettes. “The real goal for this is to give our visitors the flexibility to dive as deep as they want into our products,” says Chris Ritchie, Thule’s communications manager.

Debuted at the 2019 Outdoor Retailer Summer Market, the platform is continuing into the next calendar year, currently featuring Thule’s 2021 product lineup, and is available to authorized Thule dealers and media.

Related Stories

IN CASE YOU MISSED IT...

YMCA of the Rockies, Colorado Perfect Winter

At Two Beloved Locations—Estes Park Center and Snow Mountain Ranch— YMCA of the Rockies Offers Up Top-notch Programming for the 2022–23 Winter Season That...

Winter, Summer, and Everything in Between

The Adventures are Year-Round at RMOC  Let the seasons determine your stoke with the help of Rocky Mountain Outdoor Center. A prime location in Buena...

How to Make Your Outdoor Cabin More Weather Resistant

As residents throughout the Rocky Mountain region continue to explore barndominium cost vs house prices to help find an affordable place to live, the...

Eldora is the Perfect Escape

If you’re seeking that private hill feeling with up-front parking, zero lift lines, and wide-open slopes, Eldora is your winter weekend destination. And with...