As the pandemic fades into the background like the long and crappy shoulder season it was, it’s time to start to look forward to getting back to doing the things that we Mile High residents love to do. One of those is heading back to our favorite watering holes and spending a little face time with friends. Enough of those damn virtual happy hours. Plus, many of those local businesses that make Colorado so unique are suffering like never before.
Luckily for all of us, a new program just launched that offers us a reason to head out, killer deals at a myriad of booze producers across the state.
The Colorado Liquid Arts, a collective that includes the Colorado Association for Viticulture & Enology (CAVE), the Colorado Brewers Guild (CBG), the Colorado Cider Guild, and the Colorado Distillers Guild, has just announced the launch of their Liquid Arts Passport. This statewide digital passport will allow you to enjoy discounted beverages, tastings, merchandise, and other offers from Colorado breweries, wineries, cideries, and distilleries.
“We hope that the Colorado Liquid Arts Passport will provide a sense of normalcy as we safely transition into new phases of reopening,” said Shawnee Adelson, Executive Director of the Colorado Brewers Guild. “As restrictions loosen, I can’t think of a better way to explore the state of Colorado than by experiencing our incredible collection of Liquid Arts.”
There are four different regions that you can buy a 5 or 90-day passport for: Denver & Cities of the Rockies, Mountains and Mesas, Pikes Peak Wonders, and Rockies Playground. With discounts valued up to $300, you can experience what the Colorado Liquid Arts have to offer paired with mountain backdrops, city skylines, backcountry fun, and Colorado sunshine.
Funds raised from the Liquid Arts Passport will benefit the four nonprofit trade organizations who not only launched this effort but are committed to advocacy, promotion, research, and education for the beer, wine, cider, and spirit industries across the state.
“We are so excited to launch this first-ever collaborative Craft Beverage Passport in the great state of Colorado,” says Cassidee Shull, CAVE Executive Director. “The Liquid Arts Passport Program offers the unique opportunity to support these small businesses all while supporting the nonprofits dedicated to their industries.”
What better reason to head out and enjoy some much-needed travel to help an industry that took a beating last year. Just last month, the Brewers Association announced that the craft brewing industry nationwide suffered its first-ever sales decrease due to the pandemic. The craft distilling, cider, and viticulture did not fare any better. Ranging anywhere in cost from $10 to $60 they are affordable, use a little of that stimulus money you have been hoarding.
5- and 90-Day passes can be purchased at taste.coliquidarts.org. Passes will be delivered via text and email. No app download is needed. Buy one and get ready to smile again.