“That’s what I’m all about – creating a drive and increasing that hunger for wilderness,” concluded Johnson. “And that hunger is strongest in those who have only had a little taste. When kids have only had a little taste, you can’t keep them away. But they don’t even know it’s on the menu unless we tell them that it’s there…. So we have to because transcendence should belong to everyone.”
The crowd rewarded Johnson with a standing ovation and you could feel the energy of the room buzzing. This event definitely lived up to its tagline: “Arrive tired, leave inspired.” And all before 9 am….