Patagonia’s Road to Regenerative Organic

Patagonia has a history of making history, so it comes as no surprise that it embarked on Road to Regenerative Organic Cotton. First launched in 2017 on cotton farms in India, Patagonia plans to expand its work this year with its Regenerative Organic Certification Pilot initiative. 

But what is “Regenerative Organic Certified” (ROC) and why use it? 

[ROC] takes the best parts of organic agriculture and it builds on it and says ‘what’s the best practices we can use for soil health, for animal welfare, for labor, for farmers?’ and it combines it into one standard.

Rose Marcario, former CEO (Patagonia)

In 2017, Patagonia helped establish the Regenerative Organic Certification, a holistic agriculture certification encompassing pasture-based animal welfare, fairness for farmers and workers, and robust requirements for soil health and land management. Last year, Patagonia’s food wing, Patagonia Provisions, launched its first two ROC products. Owner and founder of the company, Yvon Chouinard shares, “It’s some of the hardest work we’ve ever done. But we intend to keep moving forward because if we can show that Regenerative Organic works, we just might save the planet.” (source)

We know Patagonia isn’t shy when it comes to supporting and integrating sustainability into every aspect of what it does. From seemingly small steps like only using organic cotton in its apparel (since 1996) to building robust environmental and animal welfare responsibility programs, the company is working to become part of the solution to climate change.

Patagonia’s 3-part short film series (Part 1: Big Agriculture is Broken; Part 2: Soil is the Solution; Part 3: What We’re Doing (and Why)) documents the problems with conventional agriculture and the solutions regenerative organic agriculture brings to our world.

We’re trying to look at every part of our supply chain and how we can create positive change.

Helen Barbour, Head of Sportswear (Patagonia)

Check out Patagonia’s current apparel options made from Road to Regenerative Organic Cotton and stay tuned for the latest coming in Spring 2021.

Related Stories

IN CASE YOU MISSED IT...

How to Make Your Outdoor Cabin More Weather Resistant

As residents throughout the Rocky Mountain region continue to explore barndominium cost vs house prices to help find an affordable place to live, the...

Eldora is the Perfect Escape

If you’re seeking that private hill feeling with up-front parking, zero lift lines, and wide-open slopes, Eldora is your winter weekend destination. And with...

Colorado Winter Adventures for the Entire Family

Written by: Bri Golden, Outdoor Educator and BVMA Guide As the aspens change colors and the school year gets into full swing, mountain towns across...

YMCA of the Rockies, Colorado Perfect Winter

At Two Beloved Locations—Estes Park Center and Snow Mountain Ranch— YMCA of the Rockies Offers Up Top-notch Programming for the 2022–23 Winter Season That...