Roll With It! Bike Camping with Blackburn

Back in 1975, Jim Blackburn looked at the growing cycling community and was determined to make a difference. Ever since, his bike-centric business, Blackburn Design, has been an industry leader in cycling innovation. Recently, the popularity of bike camping is on the rise, inspiring Blackburn to release “Comes with Baggage,” a film focusing on the history of bicycle travel. A second Blackburn film, “Roll With It,” has been released, giving adventurers and cyclists a look into the expanding world of bike camping.

Roll With It: A Bike Camping Journey

A photographer, musician, artist, food blogger, and an ecologist are the unlikely stars of this new film by Blackburn, presented by Niner Bikes and New Belgium Brewing.  The strangers come together to demonstrate individual biking rituals and behaviors, and celebrate how fun bike camping can be.

“Camping by bike is an adventure everyone can experience without over complicating it.” says, Robin Sansom, Blackburn’s brand manager. “This film, at the core, is about the unexpected rituals strangers have when they embark on a bike and camp adventure together. We look forward to bringing this to communities all over the world in hopes of inspiring more people to get outside.”

The film will also be available for purchase, which will include a beautiful book that explains, in more granular detail, how anyone can use their bike as a portal to a world of adventure. The book and film will be available this July from Blackburn.

Roll With It Screenings

The World Premier took place on Sunday, June 17th, at the XIX Studios in Los Angeles. The East Coast Premier is planned for the Bicycle Film Festival in New York, June 22-26th.

Additional ‘Roll with It’ screenings are currently being planned in the following cities and many more. For an up to date listing please visit –

  • Patagonia Store, Boulder, CO – June 22
  • Minneapolis, MN – July
  • Seattle, WA – August
  • Patagonia Store, Cardiff, CA – September 17
  • Oakland, CA – October
  • Asheville, NC – Date TBD

Host a Screening!

Bike shops, theaters or breweries that are interested in hosting a screening are invited to visit for more information.

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