“I see Everest. I see France…”

Hanesbrands Inc wants you to know that it’s more than just the supplier of those tighty whities. This spring, they’ll send a team to summit Everest, testing new socks, base layers, insulating layers and soft- and hard-shell garments developed by the longtime underwear giant. And here’s where it gets really good—they want to hear about your personal Everest. All dreams are game, from the modest to the grandiose. Upload a video or submit an essay, and you could win $10,000. But do it fast. The contest ends Dec. 31, 2009. champion.votigo.com/everest