Elevation Outdoors readers embody the outdoor lifestyle. During the week they’re hard at work, and come the weekend they’re all about outdoor adventure. They turn to Elevation Outdoors for a compelling mix of news and features that detail the outdoor community in the Colorado Rockies. Every month, loyal EO readers find new ideas and information that enrich their outdoor experiences.

READER PROFILE

Target Readers: Active adults, ages 25-54

Median Age: 38

Gender: 57% male, 43% female

Average Household Income: $75,000

Homeowners: 77%

College Educated: 90%

Married: 65%

Parents: 39% (readers with one or more children)

Our readers are:

INFORMED BUYERS

• Get their gear information from Elevation Outdoors

• Buy their outdoor gear from outdoor specialty stores

• Spend $500 or more on outdoor gear annually

ACTIVE ADULTS PARTICIPATING IN A VARIETY OF OUTDOOR ACTIVITIES

• Skiing (Alpine, Nordic, Backcountry, and Telemark)

• Hiking

• Backpacking

• Running

• Cycling (Mountain and Road)

• Snowboarding

• Paddling

• Snowshoeing

• Rock Climbing

• Compete in four or more races each year

• Festival Goers

ENVIRONMENTALLY CONSCIOUS

• Contribute to an environmental or conservation cause

• Prefer to buy green products and services when available